The event which
was organised by Integrated Indigo Limited to herald the official unveiling of
the Denim range of fragrance brand which
is being distributed in Nigeria by Daroc Nigeria Limited, a sales and
distribution company and subsidiary of Cycrest Limited with headquarters in the
United Kingdom.
The show
attracted friends and trade partners of Daroc Nigeria Limited from both within
and outside Nigeria, as well as A-list celebs like DenreleEdun, ZaakiAzay, Yaw of WazobiaFm, Ben Ogbeiwi, and a host of others. The
event, which was anchored by Nigeria Television star, UtiNwachukwu, delivered
lots of excitement to the guest including rib-cracking comedy performance by MC
Acapella. The guests in the regular section were not left out as several of
them won iPad mini - three and two Beats by Dre headphones.
On the
event-night, the social media erupted with thousands of posts, facebook
mentions and tweets which made the event - #Denimlaunchparty trend on twitter
for more than four hours, according to trends map. The event remained on
twitter trend list till morning of the next day.
The best dressed
couple (male and female) was rewarded with a whooping sum of N250,000.00 by
Daroc Distribution Limited. Speaking at the event, the Managing Director of
Daroc Distribution Limited disclosed that Denim Range of Fragrance has been in
the global market for over 40 years and is available in Body Spray, Shower Gel,
and After Shave. He stated that the Denim body spray is registered with NAFDAC
and comes in seven different fragrance namely; Original, Black, Musk, Illusion,
River, Raw Passion and Desire.
Before the major
performance by Davido and Kiss Daniel, EfemenaOlori (Fefe) from CAPital Hill
Records, and SJ, SanusiJafar took to the stage to perform some of their songs
to the admiration of the guests. Immediately after the fireworks that greeted
the unveiling of the Denim product, Kiss Daniel performed for about ten minutes
before handing over the baton toDavido who performed with a full band for up to
an hour.
Other side
attraction includes; Black Carpet reception anchored by Osi of Beat FM and
Pearl of SoundCity, Denim Fragrance Booth Experience and all guest handed a Goody
Bag as a takeaway experience of the brand. The event still continued till the early
hours of the morning as VIP guests were thrilled to an all-expense paid after
party at the African Bar of Oriental Hotel.
No comments:
Post a Comment